beauty parade

beauty parade
beauty parade ˈbeauty paˌrade noun [countable] informal COMMERCE
an occasion when several companies try to persuade another company to use their services:

• The tender exercise should not be an opportunity for an unrestricted beauty parade; pre-selection should already have weeded out unsuitable candidates.

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beauty parade UK US noun [C] INFORMAL also UK beauty contest) MARKETING
► a situation in which several organizations compete in order to persuade another organization to use their services: »

The company has held a discreet beauty parade of rival banks to pick a new financial adviser.


Financial and business terms. 2012.

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Look at other dictionaries:

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